Can blogging help your business? Yes! According to the report referenced below, nearly 70% of consumers are reading blogs on a regular basis, and 41% have their own blog or post frequently to blogs. Additionally, 46% of consumers who responded to the survey read four or more blogs on a regular basis. The report summarizes: “All of that blog activity is significantly cutting into the reach of traditional media outlets (newspapers, TV, magazines, etc.).”
Statistics from Digital Design Outlook: “Designing For Constant Change”:
How often do you read specific blogs?
| Monthly: | 8.19% | |
| Daily: | 28.99% | |
| No regular basis: | 30.46% | |
| Weekly: | 32.35% |
Do you write your own blog or post to other blogs?
| Yes: | 40.55% | |
| No: | 59.45% |
Full report:
http://www.avenuea-razorfish.com/reports/RegDDO2007.html
