MarketingSherpa has a new marketing survey, published in their Benchmark Guide 2008, that shows how Search ROI stacks up against other marketing tactics.
Email marketing is still considered the best for ROI, with Search Engine Optimization and Paid Search Advertising following closely, according to the survey:
| Marketing Tactic |
Strongest Tactic |
Good ROI |
||
|---|---|---|---|---|
| Email Marketing | 25% | 39% | ||
| Search Engine Optimization (SEO) | 18% | 36% | ||
| Paid Search Marketing (PPC) | 16% | 35% | ||
| Public Relations | 12% | 28% | ||
| Direct Mail | 12% | 27% | ||
| Online Banners, etc. | 3% | 16% | ||
| Print Advertising | 4% | 13% |
Visit their website for additional statistics and information.
Source: www.MarketingSherpa.com
