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	<title>Comments on: How to get searchers to click on your site</title>
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	<description>Making websites that work for you</description>
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		<title>By: Rob</title>
		<link>http://www.visibleu.com/2007/how-to-get-searchers-to-click-on-your-site/comment-page-1/#comment-385</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Thu, 13 Dec 2007 21:32:25 +0000</pubDate>
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		<description>Even though I agree that clicks and (targetted) traffic are key, especially for monetised sites, don&#039;t underestimate the value of brand recognition. To be listed repeatedly for similar phrases can lead to a sense of trust and familiarity which cannot be achieved otherwise. Sometimes just being there in the results is ill you need.</description>
		<content:encoded><![CDATA[<p>Even though I agree that clicks and (targetted) traffic are key, especially for monetised sites, don&#8217;t underestimate the value of brand recognition. To be listed repeatedly for similar phrases can lead to a sense of trust and familiarity which cannot be achieved otherwise. Sometimes just being there in the results is ill you need.</p>
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