It’s about time!
Yahoo announced on Tuesday (Jan. 23rd) that it is rolling out its new ad system on February 5th. The big new feature: QUALITY. Currently advertising on Yahoo is a money game. More money, better placed ads. The new system will take into account the quality of the ad, meaning it will track how many times the ad is clicked (attracts visitors to content they wee looking for) and then use that information to decide which ads get placed at the top of their search results.
This has been a long time coming and Yahoo is putting itself back in the ring when it comes to search advertising. Costs will level out, and the system will likely be easier to manage, making it a more viable option for limited budgets.
For the full story take a look at this article in PC World.
We’re looking forward to working with the new system and using it for our clients. We’ll keep you updated on what we think.
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