Visible Shops is excited to announce the launch of a new site for our client RJWestmore Corporation!
We’ve created and managed RJW’s online product, an e-learning solution for office building managers and owners who are required by law to provide emergency preparedness training to occupants.
Earlier this year, we decided to revamp the marketing site to better highlight the unique features and benefits of this online system. Before we went to work, we brainstormed as a team and reviewed our past work with RJW…
We reviewed our prior marketing strategies for RJW, and conducted both competitor and industry-related research for fresh content. We formulated a design and layout that would both optimize the Web visitor’s experience and increase conversions for our client. Much of our copy was created with SEO in mind, with target keywords embedded in headings and links. We also added exciting new elements to the marketing site, such as a Flash video demo and a fun online quiz.
On top of the new site, we are now maintaining and updating an on-site blog for RJW. On a regular basis, RJW will post company announcements, events of note, and industry-related news.
To read more about our work behind the new RJW site, check out the case study on the Visible Shops site.
