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No matter what some might say to the contrary, we’re soooo not cheap. We’re, uh, frugal. Yeah, that’s it – frugal; thrifty; economical, even.

OK, so perhaps we think two-ply tissue is for wimps, and when the dish detergent runs out we fill the bottle with water and shake it until extra suds squirt out the top. That doesn’t make us cheap; it makes us sensible – and, if we might add, environmentally friendly. Not like we feel the need to explain ourselves. We don’t. We just wish someone would get off our case already… Dad!

[Breeeeath. Count to 10.]

It’s only natural that while we’re in the midst of a global financial crisis that we’re more conscious of how much things costs. According to this recent article in the New York Times, most people are – cost conscious, that is – even if they intend to revisit their Trumpian ways during the holidays. Nonetheless, we’ve all been forced to become savvier spenders, scouring every nook and cranny of the Internet for the best possible deals.

One of our favorite sites for this is RetailMeNot.com, which is comprised entirely of current online discounts to popular stores. Seeking free shipping codes to JCrew.com? Look no further. Want to scoop up a Bath & Body Works Signature Collection item with any $10 purchase? You got it. This site has a bounty of hidden bargains that reveal themselves in a quick but specific Google search, i.e. “J. Crew, free shipping code.” Before we purchase anything online – an-y-thing – we conduct a search for coupon codes to use at checkout. If RetailMeNot.com doesn’t have what we’re looking for, chances are a similar site, such as CouponChief.com, UltimateCoupons.net and CouponMountain.com, will.

In addition to using these sites for ourselves, we’ve also put them into action for our clients. Whenever we create a retail e-mail campaign, we make it a priority to upload the promo code to these sites. Why? Because the list of people to whom we can legally send the deal is limited, but the Internet is not. By using these free resources, we’re introducing the promotion to even more potential customers.

If all goes as planned, the amount of new people we attract via this method may make up for the attrition that the campaign inevitably experienced – which spells W-I-N for you and the client.