A comprehensive Internet Marketing firm will include online advertising (such as Google AdWords) as a part of its toolkit. It remains an integral part of search engine marketing, and it is regarded as a still underused medium for advertising. Its rising popularity may also receive a boost from an unexpected source.
The interesting upside to the upcoming (or current, depending on who you listen to) recession in the United States is that it can give a boost to certain industries. For example, the weak U.S. dollar may attract foreign tourists while Americans take domestic vacations as a result of tightened budgets – and both of these factors contribute to the tourism industry. Another industry that may benefit from the recession is online advertising.
*Image courtesy of eMarketer Daily
The image above is a part of an article that suggests that Internet advertising is persevering despite an increasingly arduous economy. On the contrary, Internet advertising may be flourishing because of the recession.
As discussed in a previous post that compared different types of marketing media, Internet marketing is considerably cheaper than that of television. (And ironically more and more Americans are tuning into their favorite shows online.) Since marketing budgets may contract for some businesses, looking to online solutions for advertising may become more common. So far, most internet marketing researchers have concluded that is likely for online advertising to increase incrementally each year well into 2012.
One Comment
Internet marketing is also one of the industries that could greatly benefit from the economic stimulus checks. Online advertising is a great way to reach 18-24 year olds, who are more likely to spend their checks then other age groups. Check out our MGH Now blog entry for some more info on how marketers and retailers are utilizing the stimulus checks.
One Trackback
[...] newspapers scrambling to figure out the web approach and the increasing popularity of online advertising, I can’t help but think the days of paper are numbered. It may not happen as soon as 2015 [...]