Comments on: Is Your Blog Going for the Gold?

By: plat-n.com | all about information

plat-n.com | all about information — Fri, 31 Jul 2009 19:04:26 +0000

[...] Is Your Blog Going for the Gold? This article discusses the pros and cons of blogging for businesses.? One of the main cons, of course, is the fact that you may be starting a blog with no brand recognition whatsoever.? That doesn’t mean you shouldn’t try, though. [...]

By: 2008 Internet Marketing Blog Award « Hiring The Internet

2008 Internet Marketing Blog Award « Hiring The Internet — Thu, 22 Jan 2009 21:51:19 +0000

[...] so it was unveiled in the benevolent ribbon of 2009 that our October blog, “Is Your Blog Going for the Gold?” has been named one of the Best Internet Marketing posts of [...]

By: Best Internet Marketing Posts of 2008: Social Media, SEO, and More » techipedia | tamar weinberg

Mon, 05 Jan 2009 14:03:57 +0000

[...] Is Your Blog Going for the Gold?: This article discusses the pros and cons of blogging for businesses. One of the main cons, of course, is the fact that you may be starting a blog with no brand recognition whatsoever. That doesn’t mean you shouldn’t try, though. [...]

By: mknipp

mknipp — Thu, 16 Oct 2008 15:25:57 +0000

Thanks Tom and Krista for taking the time to leave a comment. Sounds like Kodak really knows how to approach social-media marketing and make it work for the brand. Perhaps other companies will study your success when deciding whether or not online marketing is right for them. Keep up the great work!

By: Krista

Krista — Thu, 16 Oct 2008 13:18:48 +0000

This is Krista from Kodak. Thanks for the mention. Ditto that blogging only works if you work it and just because everyone else is doing it doesn’t mean you should too. There is no one size fits all approach. But consistency and commitment are essential. As for focusing on the big picture, that works as long as it’s still relevant to the goal and subject matter of your blog. We’ve enjoyed success, but to continue to provide value to our customers we will always focus on ways we can improve, better connect, listen, engage, interact. Thanks again.

By: tom hoehn

tom hoehn — Thu, 16 Oct 2008 12:43:44 +0000

Tom from Kodak here. Hey, thanks for the props about Kodak's blog efforts relative to the Olympics. You are correct on many counts, it took some planning and we did "work it." Eighteen straight days of working until 3 or 4 am only to get right back at it at 7 or 8 am. We weren't complaining because the Olympics and Beijing was such an amazing gig. We were excited to give it a voice from our perspectives. We also used our other social media channels like Twitter, YouTube, facebook, and del.icio.us. We did see a spike in interest as you suggested but that is normal and expected. We just celebrated our second anniversary of our blog efforts and this was just one of many events we have blogged about during that time. Some are "hits" and some may not appear to "take off" but they always resonate with someone. That is at the heart of the personal nature of a blog. Thanks for checking out our blog! -tom