Whoa! Color us impressed.
A new service from Litmus’ Fingerprint e-mail analysis system offers accurate, up-to-date statistics on e-mail client usage.
Until now, the Internet marketing industry had to rely solely on suspicion when it came to who was using what e-mail client, leaving us to test our e-mails blindly. Even then it was anybody’s guess how it’d turn out on the other end if recipients were using an e-mail client not on our radar. At the very least, the process made us feel better.
This new service, however – well, it can tell you exactly what e-mail clients your customers are using. By embedding a single line of HTML code in your e-mail newsletter template, Fingerprint will deliver near-real-time statistics with its patent pending technology.
Your head is spinning, right? Ours, too.
Take a look at Fingerprint’s broad-based study up top. Those percentages represent the various e-mail clients the consumer population prefers. The pie chart below represents the top 10 e-mail clients used by business recipients.
What about those Gmail numbers, huh? Yep, like you, we assumed they were higher.
Just goes to show that even the savviest of marketers can miss the mark sometimes.
