Cyber Monday wasn’t a bust!
In fact, the unofficial kickoff to the online holiday buying season made significant gains over last year.
And that’s not even the best news.
“People are expecting that deals will only get better as we approach the Christmas time frame,” explained Youssef H. Squali, an analyst at Jeffries & Co., in a recent article in amNewYork. “So while Cyber Monday is significant, I wouldn’t say today is the only day to track. People may opt to wait a little more.”
Validating Squali’s assessment, comScore spokesman Andrew Lipsman predicts that retailers will see a continued uptick in online sales until Dec. 15, as consumers rush to make sure gifts are shipped in time for the big day.
“Cyber Monday is never really the heaviest online spending day,” he said, in the same amNewYork article. “It marks the first significant spike in online spending, but then spending continues to build really until about the middle of December.”
That’s encouraging for us in particular, because we’re working on several holiday client campaigns, most of which are staggered throughout the month, and one of which is scheduled to launch on Dec. 15. (We didn’t think it wise to put all our eggs in one Cyber Monday basket.) It’ll be interesting to see how these campaigns perform relative to analysts’ predictions.
If you have holiday campaigns in your queue, we’d love to hear from you. Are they performing better or worse than expected? What techniques did you use to drive traffic despite this season in recession? Feel free to leave us a comment.
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[...] we previously reported, Cyber Monday made gains this year, but according to industry analysts the highest sales of the season may not have come until earlier [...]