Google’s search engine, as you may know, is the most popular search engine on the web, and it dominates in relative market share by 46.47%. If you want to direct a high volume of web traffic to your site, you will need to get on Google’s good side.
You may not believe it, but there are only two features you need to factor in when working on a high Google rating: 1. PageRank and 2. Incoming Text Link Keywords.
PageRank is an algorithm that is mostly determined by the number and quality of inbound links to the website in question. The reasoning behind this is if a lot of websites are linking to you, then you must be important. Try to get as many quality pages to link to your website (hopefully, these pages will have a PageRank of at least 4 or better). Also, it’s best to get these links to the same page on your website–usually the homepage.
Secondly, Google indexes incoming text link keywords to determine the relevance of your site. As stated in our previous blog post about inbound links, get the other site to link to you by using a keyword phrase in the text link. Avoid image links as much as you can. And make sure that the page they’re linking to has the keywords present in the text of the page. Otherwise, Google will not index it. Finally, make the wording precise as much as possible.
There are other elements that contribute to Google’s algorithm, but these two are by far the most important. Keep these two factors in mind whenever you optimize your website for search engines.
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