While developing or optimizing a business website, you may have run across the advice to engage in link building. But what is the deal? Why should other destinations link to you?
The answer is that link popularity is one of the top factors for page ranking. Every major search engine analyzes link popularity to determine a website’s relevance and usefulness. There was a time in bygone, idyllic days when website developers did not bother so much with linkage because link popularity was an algorithm used by one or two search engines. Then Google came along with PageRank, which uses link popularity as a core factor in determining search worth. Now everyone furiously builds links like beavers build dams.
Link popularity is defined by how often other sites link to you (these are known as inbound links). The more people link to you, the better. However, Google does not just look at the number of inbound links. The pages that link to you must be deemed important themselves, and their importance will boost your own. So, having a mile-long list of throwaway websites will not help your site.
It is best to devote a scheduled amount of time each week just for link building. While the effects of gaining inbound links do not come overnight, they are definitely essential to the long-term success of a website.
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