There is one prevailing reason why you may want to become a YouTube Partner: to make more money. The below list of eight advantages and disadvantages should help you determine whether being a YouTube Partner will work for your company:
1. Proprietary Rights Over Uploaded Content
YouTube Partners own the copyrights & distribution rights to ALL of their own uploaded videos without exception. If you upload a video and are not a partner, YouTube has the right to manage and disseminate that video within youtube.com as they see fit.
2. Ad Revenue Sharing Makes You Money
The advertising revenue that is generated on your webpage is divided between the AdSense publisher, YouTube, and the YouTube partner providing the video content. Revenue is generally contingent on how many people click-through on your online ads (PPC) and how many people view your video (CPM). PPC means pay-per-click and CPM is a flat rate of $20 per 1,000 views of the featured video. With new features constantly being added such as overlay ads, this is a great opportunity to make some extra cash.
3. Greater exposure
Becoming a partner puts your video at the VERY TOP of video searches. Content will be delivered to the largest worldwide online video community via YouTube and its syndication partners without any restrictions.
4. Skintillating Page Customization
Youtube Partners can customize their YouTube pages with skins. Concordia University matched its skin to its school colors. Businesses who are YouTube Partners can tailor skins to align with their brand for awareness and recognition. Youtube Partners are afforded greater inclusion and control over their content when compared with non-partners.
5. Additional Bonuses and Features
As a partner, the “Related Videos” section will be replaced by the “More From” section. The “More From” section will feature only thumbnail links to YOUR videos. Here are are some great tips about partner features and how to optimize your page.
6. Must Have Original Content
YouTube Partners’ content MUST be original or have the explicit permission of the person who did create the content to include it in your video and monetize it. Partners must own the copyrights and distribution rights for all audio and video content that you upload to YouTube with no exceptions.
Due to its relatively new creation, the only residents who may become YouTube Partners are content producers who live in Australia, Brazil, Canada, France, Germany, Ireland, Japan, New Zealand, Spain, the United Kingdom and the United States. We might recommend applying for a partnership anyway, but if you want to disseminate material primarily in Mexico, this may not be the right time to join.
8. Rule Restriction Red Tape
YouTube has a vast amount of rules that need to be adhered to so that your partnership can maintain a good standing. The amount of rules restricts some aspects of what you can do in terms of optimization and design on your page. Some examples include:
a.) Partners may not direct user attention to the ads via arrows or other graphical gimmicks.
b.) Partners may not place misleading images alongside individual ads.
Click here for a more detailed account of YouTube Partner rules.
So? Is it worth it???
It’s hard to say. YouTube Partners must sign a confidentiality document precluding them from talking about revenue generated as a partner, so publishing reliable numbers is technically a breach of contract. Though there are both positives and negatives to becoming a YouTube Partner, if you have the time, a substantial audience base and popular videos, we would definitely recommend applying so you can build your audience base and make some extra income.
Let’s be honest, as a prospective pick-up company it’s difficult to resist YouTube’s charm, sophistication and sensuality. Maybe YouTube and your company should just get it over with and tie the knot.