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8 Advantages and Disadvantages of being a YouTube Partner

In Uncategorized

Friday, January 30th, 2009

We’ve written an updated post about the advantages and disadvantages of being a YouTube partner. Check it out here.

There is one prevailing reason why you may want to become a YouTube Partner: to make more money. The below list of eight advantages and disadvantages should help you determine whether being a YouTube Partner will work for your company:


1. Proprietary Rights Over Uploaded Content
Partners own the copyrights & distribution rights to ALL of their own uploaded
videos without exception. If you upload a video and are not a
partner, YouTube has the right to manage and disseminate that video within youtube.com as they see fit.

2.  Ad Revenue Sharing Makes You Money
The advertising revenue that is generated on your webpage is divided between the AdSense publisher, YouTube, and the YouTube partner providing the video content. Revenue is generally contingent on how many people click-through on your online ads (PPC) and how many people view your video (CPM). PPC means pay-per-click and CPM is a flat rate of $20 per 1,000 views of the featured video. With new features constantly being added such as overlay ads, this is a great opportunity to make some extra cash.

Youtube Overlay Ad - Britney Spears "Circus"

Youtube Overlay Ad - Britney Spears "Circus"

3. Greater exposure
Becoming a partner puts your video at the VERY TOP of video searches.
Content will be delivered to the largest worldwide online video community via YouTube and its syndication partners without any restrictions.

4. Skintillating Page Customization
Partners can customize their YouTube pages with skins. Concordia University matched its skin to its school colors. Businesses who are YouTube Partners can tailor skins to align with their brand for awareness and recognition.
Youtube Partners are afforded greater inclusion and control over their content when compared with non-partners.

Concordia YouTube Page Custom Skin

Concordia University - YouTube Partner Custom Page

5. Additional Bonuses and Features
As a partner, the “Related Videos” section will be replaced by the “More From” section. The “More From” section will feature only thumbnail links to YOUR videos. Here are are some great tips about partner features and how to optimize your page.


6. Must Have Original Content
Partners’ content MUST be original or have the explicit permission of the person who did create the content to include it in your video and monetize it. Partners must own the copyrights and distribution rights for all audio and video content that you upload to YouTube with no exceptions.

7. Language and Location Restrictions
Due to its relatively new creation, the only residents who may become YouTube Partners are content producers who live in Australia, Brazil, Canada, France, Germany, Ireland, Japan, New Zealand, Spain, the United Kingdom and the United States. We might recommend applying for a partnership anyway, but if you want to disseminate material primarily in Mexico, this may not be the right time to join.

8. Rule Restriction Red Tape
YouTube has a vast amount of rules that need to be adhered to so that your partnership can maintain a good standing. The amount of rules restricts some aspects of what you can do in terms of optimization and design on your page. Some examples include:
a.) Partners may not direct user attention to the ads via arrows or other graphical gimmicks.
b.) Partners may not place misleading images alongside individual ads.
Click here for a more detailed account of YouTube Partner rules.

So? Is it worth it???

It’s hard to say. YouTube Partners must sign a confidentiality document precluding them from talking about revenue generated as a partner, so publishing reliable numbers is technically a breach of contract. Though there are both positives and negatives to becoming a YouTube Partner, if you have the time, a substantial audience base and popular videos, we would definitely recommend applying so you can build  your audience base and make some extra income.

Let’s be honest, as a prospective pick-up company it’s difficult to resist YouTube’s charm, sophistication and sensuality. Maybe YouTube and your company should just get it over with and tie the knot.

User Generated Content on the Rise

User Generated Content on the Rise


  1. Posted December 31, 2009 at 10:30 pm | Permalink

    Are you SURE New Zealand YouTubers can become a YouTube partner?
    Where did you get this information?
    I know a few New Zealand YouTube partners, but they got in via a loophole of having someone living in australia to do their paperwork through.
    Are you sure that New Zealander’s can become YouTube partners?

    Any response would be greatly appreciate.

    my own YouTube channel: http://www.youtube.com/TheRyanLamont

  2. Gabriel
    Posted January 4, 2010 at 4:38 pm | Permalink

    Hi Ryan,

    In doing new research on the topic we’ve been unable to confirm whether New Zealand YouTubers can become partners. Some posts in the forums seem to indicate that it’s been done. But to be honest we’re no longer sure.

  3. Posted February 25, 2010 at 2:51 am | Permalink

    There are plenty of NZ YouTUbe Partner channels, including several NZ political parties, broadcasters etc. Some of these channels are rubbish — one only has a single subscriber and some have clearly copyright-infringing material in their upload list that seemingly is ignored by YouTube.

    I’d like to become a partner (I already have over 6 million views) but there seems to be no way to apply if you’re in NZ. I’d love to know how all those other NZ Partner channels did it — if not by fraud.

  4. Posted February 28, 2010 at 9:24 pm | Permalink

    I think of it as a bonus to what I’m already doing. I’m lucky that it’s already available in Australia.

  5. Posted April 6, 2010 at 11:26 pm | Permalink

    Like I said, the NZ YouTubers I know of who are partnered (e.g. wizardneedsfoodbadly, nanisnap) got partnered by saying they were from Australia instead of New Zealand. This loophole however has now been closed. The other partnered channels you spoke of (the political ones for example) would have just been given partnered channels due to their position, and did not earn it.

    It seems now that us NZ Youtubers can not be partners as when we try and access the youtube partners page: http://www.youtube.com/partners it redirects us back to the homepage.

    Maybe when New Zealand has more partner-worthy channels they may expand the program to our neck of the woods, I hope they will.

    My channel: http://www.youtube.com/TheRyanLamont

  6. Posted April 26, 2010 at 4:11 am | Permalink

    This blog is great. Thanks for sharing the information held within.

  7. Posted June 6, 2010 at 2:07 pm | Permalink

    hey GuyZ i have 400,000 video views and 1,300 subscriber
    and i think the partner program is blocked in our country , and there is 2 youtube partners from my country what shell i do :(

  8. Posted June 13, 2010 at 5:04 pm | Permalink

    becoming a youtube partner is a goal of many, i found an article written by a partner that was very helpful…. click me to read it

  9. Posted June 17, 2010 at 9:51 pm | Permalink

    hey thanks for posting that link above, it was very helpful

  10. sherscourne
    Posted January 27, 2011 at 5:10 am | Permalink

    If you’re reading this step, then I assume you’re looking to bring these techniques together.

  11. Posted April 3, 2011 at 9:25 pm | Permalink

    Thanks for the round-up of pros & cons of the partner program. My business, danimations, is an Australian digital media producer, and we joined the partner program just last week. We’ve already noticed an increase in views, and have taken full advantage of the channel customisation options provided to us. Being able to link to external websites via imagemap controls on the channel pages is another very cool advantage. :)

  12. Angel
    Posted April 5, 2011 at 6:55 am | Permalink

    Hi Guys
    i live in India
    i heard there is no youtube partnership available in India..
    but i made 2 funny videos and they got selected for youtube partnership….
    and i am now a youtube partner..
    now i need to know how all this works

3 Trackbacks

  1. [...] one of our recent postings, “8 Advantages and Disadvantages of being a YouTube Partner,” we discussed the advantages of Overlay Ads. After viewing the Dos Equis ads on YouTube, Dos [...]

  2. By Keon on August 10, 2009 at 12:43 am


    once again i outdid myself…

  3. [...] one of our recent postings, “8 Advantages and Disadvantages of being a YouTube Partner,” we discussed the advantages of Overlay Ads. After viewing the Dos Equis ads on YouTube, Dos [...]