OK, this is one of those “Duh” and “We’ll see” articles. Mediapost.com is reporting that ad spending is predicted to go down in all media except the Internet. First of all, companies are never good at predicting what they will be spending in the future, especially more than a year out.
I’d like to see what the predictions were three years ago and what the reality turned out to be.
Still, it is nice to see companies are expecting to increase online ad spending. We’ll be happy to manage some of that!
