Comments on: Is there really no page fold?

By: Erik

Erik — Tue, 19 Jan 2010 21:13:54 +0000

I thought thereisnopagefold.com was being ironic. Because it’s really obnoxious.

By: Gregory Thompson

Gregory Thompson — Fri, 08 Jan 2010 11:30:32 +0000

Well taken. I’m a good designer myself.

By: Robert Scott

Robert Scott — Wed, 23 Dec 2009 20:29:21 +0000

Well said. It’s always *theoretically* true that people can successfully shake up an interface, but it’s another matter entirely whether it can be shaken up *successfully.*

There’s no reason that a book has to be oriented vertically, open on the right, and provide text in blocks moving from left to right and top to bottom. Some people mess with this, some are even successful. But there’s a reason that 99.99% of books are laid out this way. And it’s equally as foolish to set about publishing a book without knowing these conventions as it is to set about designing a web site without knowing about the web’s own conventions and standards.

By: Jeff

Jeff — Tue, 22 Dec 2009 22:44:34 +0000

Unless screens get huge or eyes get sharper, that first impression “above the fold” is going to stay fairly constant for the next few years.

There will always be prime realestate and subprime realestate on a display. Call it what you will, but ignore it at your peril.

By: Gabriel

Gabriel — Tue, 22 Dec 2009 21:08:23 +0000

Here’s an interesting tool that Google Labs just launched: http://browsersize.googlelabs.com/
It shows what most people see before scrolling. We still believe you should pay attention to your own analytics to determine what most of your visitors can say (look at screen resolution)

By: Cartoongoddes

Cartoongoddes — Tue, 22 Dec 2009 20:53:59 +0000

I think designers should plan for a “fold” just as they should factor in boundaries.