Social Network Marketing Spending to Increase in 2009
Emarketer projected that Social Network Marketing spending in the USA will reach approxim
ately $1.3 billion in 2009.
On one hand, the growth for Social Network Marketing has slowed from 2008 to 2009 with the sluggishness being attributed to both the economic downturn as well as the plateau in the number of new member applications. On the other hand, projections for 2009 show that 25% of US small businesses plan on spending more, 33% plan on continuing their current spending, and only 5% are planning on spending less. Though companies are cutting budgets and costs during these tumultuous times, projections indicate online marketing is doing better than other areas of the economy and is still a major focus for small business.
Intelligent strategy and application can still yield poignant and effective results. Sites such as Facebook and Myspace will continue to command vast numbers of users from around the globe that allow businesses immediate access to broad consumer bases.
Top Social Media Sites (ranked by unique worldwide visitors November, 2008; comScore)
1. Blogger (222 million)
2. Facebook (200 million)
3. MySpace (126 million)
4. WordPress (114 million)
5. Windows Live Spaces (87 million)
6. Yahoo Geocities (69 million)
7. Flickr (64 million)
8. hi5 (58 million)
9. Orkut (46 million)
10. Six Apart (46 million)
11. Baidu Space (40 million)
12. Friendster (31 million)
13. 56.com (29 million)
14. Webs.com (24 million)
15. Bebo (24 million)
16. Scribd (23 million)
17. Lycos Tripod (23 million)
18. Tagged (22 million)
19. imeem (22 million)
20. Netlog (21 million)
In the words of Mark Zuckerberg, “150 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria.”
In 2009, there will continue to be innovative ways to get your message out to your audience via Social Network Marketing. It is a creative and cost-efficient way to communicate to your audience via creating online communities to perpetuate your marketing messages.
Every day people are choosing to interact more and more online and less and less face-to-face…or maybe that’s just what they tell you… to your face.
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