In from HTI
Friday, January 30th, 2009
Many online marketing companies want to know the numbers: what are the B2C (business to consumer) online marketing BEST practices to generate the greatest possible ROI?
Well look no further as we have numbers for your digestion.
Business to Consumer Marketing Best Practices
Business
According to a year-end survey by marketingsherpa, B2C marketers responded that house email, SEO and paid search earned the highest ROI in the 4th Quarter of 2008. B2C marketers plan on increasing their budgets in these 3 areas of best practice.
The worst ROI happens to be the little blue blip at the bottom of the chart. Pop-ups and pop-unders are known as display advertising to the marketing world and confounded nuisances to the rest of the world. Surprisingly, only 30% to 40% of B2C online marketers ranked pop-ups and pop-unders as a best practice for ROI.
This chart should serve as a beacon for online marketers currently planning and revising 2009 budgets. Just follow the blue, brown, orange, pink, green and purple. It’s that simple.
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