Hiring the Internet
Internet Marketing news, resources, articles, and buzz.

One of the main questions we get asked by our members is what sort of technology or service they should be working with. It wasn’t that long ago that you’d need an in-house development team to power your internet marketing. Now, there are so many good and reliable web services out there, that it’s entirely possible for a small business to get big business results without their own tech staff. We use a number of different online services here at VisibleU, and we can’t give you a much stronger endorsement than to let you know what we trust our own business with. So this will be the first in a series of posts where we highlight a web service or piece of software we use regularly.

Since so much of what we do in Internet Marketing revolves around email marketing, we wanted to start out by making a special mention of the email marketing system we use for our own newsletters and for many of the clients that we manage. The Emma system is simple, elegant and easy to use and it’s flexible enough that you can set up either simple reusable email templates, or do fully customized HTML email blasts. The company has a focus on marketing done the right way, and done responsibly, which makes us happy. And because they keep a more careful eye on the businesses that they work with than some of the bigger systems out there, there’s a better chance that your email won’t be seen as spam. Fun bonus: they plant 5 trees for every new customer they get!

Some of our favorite features:

• Gloriously simple & easy UI – just revamped and updated recently to make it even simpler.
• Clear, complete reporting
• Easy-to-set-up email triggers, allowing you to integrate your website signups with your email list
• A genuinely cheerful and helpful customer service staff

So check them out, if you’re wondering how you’re going to get started with email marketing for your company. And if you want help setting up or designing your email newsletters, get in touch with us.