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Posts Tagged ‘Ad Spending’

Survey Says More People Watching TV Online Than Ever Before

The Los Angeles Times reported recently on the results of a survey conducted by the nonprofit Conference Board that says Americans are tuning in to their favorite shows on the Internet at a higher rate than ever before. The quarterly Consumer Internet Barometer showed that nearly 25% of households in the United States now view [...]

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Marketing Articles

Internet Ad Spending: It's going up while other advertising goes down

OK, this is one of those “Duh” and “We’ll see” articles.  Mediapost.com is reporting that ad spending is predicted to go down in all media except the Internet.  First of all, companies are never good at predicting what they will be spending in the future, especially more than a year out.  I’d like to see [...]

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Online Video Advertising Killed the Television Commercial Star

Hear that sound? It’s eMarketer trumpeting the future of online video advertising in two new reports issued in as many days. In one report, the daily trend-analysis newsletter projects video ad spending to reach $5.8 billion by 2013, an increase of more than 1,000 percent from 2008. In another projection, eMarketer suggests that 183.3 million [...]

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Your BtoB Marketing $

If you’re wondering what your BtoB peers are doing with their marketing dollars, here is a little insight. In the Print area, according to American Business Media, total ad spend in 2005 was $9.19 billion and in 2006 it was $9.25 billion. This is a growth (barely) of +0.6%. Contrast that with BtoB online ad [...]

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Marketing Articles