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Posts Tagged ‘battle’

The Good & Bad of the 'Twitter Effect'

Way back in April, we published a post titled “Is Tweeting for the Birds?” That was when Twitter was just becoming the phenomenon it is now – thanks to lots of press from celebrity endorsers. Our open-ended question to you then – despite the star-studded brouhaha over the brand – was if you thought Twitter [...]

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Is 'Tweeting' for the Birds?

With all the buzz surrounding Twitter these days – namely the showdown between Ashton Kutcher and CNN – it’s hard not to think about how this new microblogging craze can impact your business. But, like MySpace, Facebook and other social networking platforms before it, there’s a general feeling of caution for companies contemplating whether or [...]

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Pop, Pop, PhizzPop

Microsoft has had more misses than hits lately – problem-plagued Vista; the slow release of Surface; those Jerry Seinfeld commercials – but just because the comp-tech corporation is down doesn’t mean it’s out. Last year, Microsoft launched PhizzPop, a site that allows companies that build Web 2.0-enhanced software to exchange ideas, network, browse job postings, [...]

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How to Protect Your Business from Copyright Infringement

Pictured: The logo of Apple Corps Ltd. (left), and the logo of Apple, Inc. (right). Poor Steve Jobs. The ardent Beatles fan must have been a little tormented by his company’s decades-long trademark battle with Apple Corps, the rock band’s holding company. The dispute and its many particulars were finally settled as late as 2007, [...]

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Stop Poking Me: Spamming on Networking Sites

Sometimes, so-called “controversies” are overblown by the media. The topic of online privacy on social networks, however, is not one of those cases. Here’s a personal vignette to share: just this week, I found a friend request from someone I have already friended. It was a curious thing, and then I scrolled down to see [...]

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Primer on Social Media Marketing (Part 2)

This is Part 2 of our Primer on Social Media Marketing – How to Get Started. With the first step in our primer, we have established what Social Media is, and all the forms it may take on the Internet. Now, we’ll take you through some pointers on how social media marketing is implemented. As [...]

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Battle of the SEM Tools: SEO or PPC?

Search engine marketing (SEM) usually involves two beloved methods, SEO (search engine optimization), and PPC (pay per click). SEO involves making your website “popular” or “worthwhile” by the search engine’s standards so that it appears sooner in search engine result pages (SERP). These types of search engine results are called “organic.” The other kind, PPC, [...]

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