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Posts Tagged ‘branding’

The New Branding of CBST.org

A couple of years ago we began work on a massive new site for Congregation Beit Simchat Torah (CBST) a synagogue in New York for LGBTQ Jews, their families and friends. The synagogue provides services of all kinds to a burgeoning community with lots of different interests and needs, and has a national and international [...]

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Case Studies

Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins

“What can social network marketing do for me?” We get asked that question a lot. In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies. A few years ago there were few answers to these questions. The buzz [...]

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Is 'Tweeting' for the Birds?

With all the buzz surrounding Twitter these days – namely the showdown between Ashton Kutcher and CNN – it’s hard not to think about how this new microblogging craze can impact your business. But, like MySpace, Facebook and other social networking platforms before it, there’s a general feeling of caution for companies contemplating whether or [...]

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Valentine’s Day and Our Exciting Launch of Rachel Cho’s New Online Flower Shop

Have you already gotten that special someone the perfect arrangement of Valentine’s Day flowers?  Have you gotten them the kind of flowers that say, “I love you?” If not, then come one and come all! We are very pleased to introduce the new face of Rachel Cho’s dazzling online flower shop! With Valentine’s Day a [...]

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Don't Underestimate the Power of Offline Marketing

A few weeks ago we published a post on Staples’ “Gift It For Free” Sweepstakes, a contest that promises 10,000 winners. We discovered the campaign while standing in front of our building in Manhattan as a school bus drove by with only the sweepstakes’ Web address – www.GiftItForFree.com – scrawled across the windows. Such enigmatic [...]

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Floral Designer Rachel Cho Hits a Home Run!

Baseball hasn’t smelled this fresh since Hank Aaron started selling Brut! Rachel Cho, an NYC-based florist and one of our newest clients, has just been tapped as the floral supplier for the new Yankee Stadium. We’re beyond excited for Rachel, and we wish her much success! In the meantime, check out Rachel’s award-winning flower arrangements. [...]

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Everybody Needs to Cuil Out

Everyone can learn a marketing lesson from the launch of new search engine, Cuil (pronounced “cool”). A victim of its own hype, Cuil has become the target of a sizeable media backlash, supported by the web everyman, thanks to Youtube comments and blogs galore. Expectations were so high that it was no wonder that many [...]

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How to Protect Your Business from Copyright Infringement

Pictured: The logo of Apple Corps Ltd. (left), and the logo of Apple, Inc. (right). Poor Steve Jobs. The ardent Beatles fan must have been a little tormented by his company’s decades-long trademark battle with Apple Corps, the rock band’s holding company. The dispute and its many particulars were finally settled as late as 2007, [...]

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What's in a (Domain) Name?

Nowadays, online shoppers expect companies to invest real time and money into their websites. Businesses must make sure they have covered all the basic features of a trustworthy e-commerce site. To name a few: a good About page, a reliable and easy checkout process, and indications that the company has made efforts to protect customer [...]

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Increase the Readability of Your Web Pages with the Right Font

You do a search on web readability and you will come across Jakob Nielsen, the controversial “usability consultant.” Like that of many “Internet Gurus,” Nielsen’s philosophy for attracting and converting web visitors is simple: have worthwhile content and assume that the web reader is lazy and selfish. But just one look at his site, and [...]

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