Hiring the Internet
Internet Marketing news, resources, articles, and buzz.

Posts Tagged ‘campaign’

Marketing a Small Business on a Tight Budget

It’s been a rough year for everyone in this economy, but business must go on. For people with a small business, that may mean finding a way to reach new customers, with a minimal marketing investment. So if you find yourself looking for way to grow your customer base on a tight budget, don’t despair [...]

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Marketing Articles

MarketingCharts Help with Internet Research

If you’re a regular reader of this blog, you know that we use a lot of statistics and facts to present compelling cases for all manner of arguments regarding Internet marketing. Of course, we don’t make that data up. No, we use sources such as eMarketer, MarketingProfs and other research entities that compile information that [...]

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Marketing Articles

Inc. Magazine Gives Hunch.com a Helping Hand

Indecisive? Hunch.com hopes you are – because it’s relying on your questions to build a community of answer-seeking users. Inc. magazine recently profiled the company in its latest issue – and asked other business owners how Hunch can get the word out about its service. The company has benefited from steady positive buzz, but it [...]

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The Number One Email Inhibitor

How many unread emails do you have in your in-box and what was your reason for ignoring them? Has your mother been emailing about how you don’t call enough? Are you ignoring online bills? Are you being solicited by men who need you to wire them $100,000 because they have been unjustly exiled from their [...]

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An Expert Assessment of Social Media Marketing

We talk a lot about social media marketing. A lot. In the past few weeks alone we’ve published posts on using Twitter to help build a brand, advantages and disadvantages of being a YouTube partner, and statistics on how much MORE money we’ll spend on social network marketing this year. What can we say  – [...]

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Is Nesquik King of the Interactive Advertisement?

If you have a craving for chocolate milk, it’s no coincidence. It seems Nesquik – the drink that “you can’t drink slow if it’s Quik” – is spending super major, buku bucks to ramp up its interactive and multimedia advertising. Nesquik’s adoption of interactive media isn’t new, however. The brand’s been shakin’ things up for [...]

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Is 'Tweeting' for the Birds?

With all the buzz surrounding Twitter these days – namely the showdown between Ashton Kutcher and CNN – it’s hard not to think about how this new microblogging craze can impact your business. But, like MySpace, Facebook and other social networking platforms before it, there’s a general feeling of caution for companies contemplating whether or [...]

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Welcome To An Award-Winning Viral Campaign!

There have been many famous primates in entertainment over the years: Mighty Joe Young, King Kong, and George W. Bush. Curious George also enjoyed a number of years in the limelight and made a recent 2006 appearance  starring in his very own film… but all of these primates have been outshone. Welcome to the age [...]

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Standing Up For What You Believe In

Many Americans were surprised that pastor Rick Warren was going to deliver president Obama’s invocation on Inauguration Day, January 20th, 2009. When Senior Rabbi Sharon Kleinbaum of CBST (Congregation Beth Simchat Torah, New York City’s Synagogue for Gay, Lesbian, Bisexual and Transgender Jews) came to us with the idea of having an alternative invocation video, [...]

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The Effective Use of Humor in Viral Campaigns

Quickly, say aloud the first viral campaign that comes to your mind when reading this. Go! Do you have one in mind? If so, which one did you think of and why? Many successful viral campaigns are able to use effective placement and targeted humor to drive consumers to disseminate their work for them. One [...]

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