Social Networking and Your Commander-in-Chief, Barack Obama Perhaps we can turn to one of the most famous men in the world to educate us about the merits of Social Networking and business: Barack Obama. Obama’s campaign was able to market its brand through Social Networking to gain a sizable and distinct advantage over its political [...]
Posts Tagged ‘campaign’
Poll: Best Week for E-Commerce Holiday Sales
We’ve written a lot about holiday marketing lately, and we figured it’s time to find out how other online marketers are faring in the face of the financial crunch. As we previously reported, Cyber Monday made gains this year, but according to industry analysts the highest sales of the season may not have come until [...]
Whitepaper on E-mail Marketing for SMBs Now Available
It’s no surprise that more and more companies are turning to the Internet to get the word out about their services. Tough economic times have taken its toll on small- and medium-sized businesses, forcing them to make more informed, cost-effective decisions regarding their marketing efforts. Kelsey Group, a Princeton, N.J., local search and directory research [...]
Hallelujah! Cyber Monday Made Gains
Cyber Monday wasn’t a bust! In fact, the unofficial kickoff to the online holiday buying season made significant gains over last year. And that’s not even the best news. “People are expecting that deals will only get better as we approach the Christmas time frame,” explained Youssef H. Squali, an analyst at Jeffries & Co., [...]
Surprise! Oprah = Higher Open Rate
The results of a last-minute e-mail campaign earlier this month for client Sarabeth’s Kitchen just goes to show that send days and times are all relative. Especially when Oprah is involved. When we learned that Sarabeth’s Legendary Spreadable Fruit was featured in the current issue of O, The Oprah Magazine as one of Oprah’s Top [...]
