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Posts Tagged ‘campaign’

Oprah Magazine Thinks Sarabeth's is 'Simply the Best'

Congrats to our client, Sarabeth’s Kitchen, whose delicious food products are featured in the current issue of O, The Oprah Magazine as one of “Oprah’s All-Time Favorite Gifts”! About Sarabeth’s Legendary Spreadable Fruits, Oprah herself said, “The only jams I have in my house are Sarabeth’s. I love every flavor she makes, but the orange-apricot [...]

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The Best Day to Send Your E-mails? It’s All Relative

Statistics compiled from all users of AWeber Communications’ automated e-mail marketing system this past April reveal Thursdays as the optimum day of the week for e-mail open rates. And here you thought Tuesdays or Wednesdays were the most promising. So much for believing everything you read, huh? That’s why you shouldn’t believe this either. The [...]

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'Coupon' Codes Can Lead to Conversions

No matter what some might say to the contrary, we’re soooo not cheap. We’re, uh, frugal. Yeah, that’s it – frugal; thrifty; economical, even. OK, so perhaps we think two-ply tissue is for wimps, and when the dish detergent runs out we fill the bottle with water and shake it until extra suds squirt out [...]

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Is Your Blog Going for the Gold?

A few weeks ago, we posted an article on the benefits of being honest in social-media marketing. It’s a hot topic – the latter more than the former – for many companies contemplating how to further harness the power of the Internet in a valuable yet cost-effective way. We agree with many industry analysts that [...]

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Online Video Advertising Killed the Television Commercial Star

Hear that sound? It’s eMarketer trumpeting the future of online video advertising in two new reports issued in as many days. In one report, the daily trend-analysis newsletter projects video ad spending to reach $5.8 billion by 2013, an increase of more than 1,000 percent from 2008. In another projection, eMarketer suggests that 183.3 million [...]

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When is the Best Time to Email?

Do you take email with your coffee? According to an AOL-sponsored survey conducted by Beta Research Corporation, almost 1 in 4 people check their email when they wake up in the morning. And nearly one-third of the respondents reported that they checked their email throughout the day, even at work. In fact, more than 70% [...]

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Barak Obama Wants You to Vote… and Blog

Some polls show that Barak Obama is doing better than John McCain when it comes to younger voters for the 2008 presidential election. According to Newsweek: Overall, voters see Obama as the preferred agent of “change” by a margin of 51 percent to 27 percent. Younger voters, in particular, are more likely to see Obama [...]

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Firefox 3.0 Got the "Colbert Bump"

Back in June, Firefox 3.0 got some free publicity on its release date because Jonathan Zittrain mentioned it during his interview on the show, The Colbert Report. Zittrain is a professor and a researcher of the Berkman Center for Internet & Society at Harvard Law School, which investigates Internet policies. His new book, The Future [...]

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Stop Poking Me: Spamming on Networking Sites

Sometimes, so-called “controversies” are overblown by the media. The topic of online privacy on social networks, however, is not one of those cases. Here’s a personal vignette to share: just this week, I found a friend request from someone I have already friended. It was a curious thing, and then I scrolled down to see [...]

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