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Posts Tagged ‘comScore’

Social Network Marketing Spending to Increase in 2009

Social Network Marketing Spending to Increase in 2009 Emarketer projected that Social Network Marketing spending in the USA will reach approximately $1.3 billion in 2009. On one hand, the growth for Social Network Marketing has slowed from 2008 to 2009 with the sluggishness being attributed to both the economic downturn as well as the plateau [...]

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Hallelujah! Cyber Monday Made Gains

Cyber Monday wasn’t a bust! In fact, the unofficial kickoff to the online holiday buying season made significant gains over last year. And that’s not even the best news. “People are expecting that deals will only get better as we approach the Christmas time frame,” explained Youssef H. Squali, an analyst at Jeffries & Co., [...]

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How Google's Ad Planner May Affect User Privacy

Hey, remember when a report from comScore caused a dip in Google’s stocks? Well, irony is a cruel maiden. This shouldn’t come as a shock: Google stepping into the web analytics industry is like a fat man flopping into a kiddie pool. OK, all jokes aside, Google’s recent announcement of Ad Planner is an interesting [...]

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How Google Demonstrates E-Commerce Growth

Small and medium-sized businesses can learn something from the first quarter saga of Google, Inc. Despite a previous episode of preemptive panic and low expectations, Google smugly reported a profit increase of 42% compared to last year’s first quarter. Why did investors predict the worst? And how did Google bounce back? To answer the first [...]

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