When you’re “surfing the web” you’re reacting to two main parts of every website: What it looks like (design) and what it says (the copy). If you looked at a report of the amount of time you spend on a website, you’d be shocked at how quickly you usually jump from page to page. I [...]
Posts Tagged ‘copywriting’
Study Shows Demographic Differences in Internet Marketing Priorities
A recent poll on LinkedIn, published by freelance marketing advisor Carlos Redlich, revealed some rather interesting results. In an attempt to narrow the focus of an e-book he’s preparing, Redlich asked members of the professional networking site to answer the question “What Are Your Biggest Questions On Internet Marketing?” They had five categories from which [...]
Copywriting Tip: Drop the Hyphen… Words, Unite!
You might be feeling correct whenever you write “email” by its traditional spelling “e-mail.” But did you know that many consider the hyphen to be superfluous and anachronistic? In fact, some resent the hyphen so much that they have a petition against it. Today, the more appropriate spelling of web-based terms tends to avoid hyphens [...]
Copywriting Tip: The Long and Short of It
Sometimes, it will happen when you are reading a blog or an article, but it often occurs with academic content. For some reason, while you are reading, your eyelids droop, your heartbeat slows, and you start to slip into a dreamy lull. The content isn’t the problem. In fact, the subject matter is interesting, so [...]
How Keyword Placement in Your Content Influences Search Engines
How often and how well you place keywords in your content will have have great effect on search engine spiders. You should afford some finesse in the writing; you don’t want to repeat your keywords in a clunky fashion, or it could deter users from actually reading your content. However, here are a few guidelines [...]
10 Classic Headlines That Will Lure Visitors
Although we operate in an exciting new medium with a great deal of potential, Internet marketers still benefit from traditional marketing wisdom that goes back for decades. As stated repeatedly before on Hiring the Internet, original content is key to bringing in customers or clients. After all, search engines are all about bringing forth useful [...]
