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Posts Tagged ‘data’

Take Our 2008 Online Marketing Survey

Recently we conducted an in-person survey at the 2008 NY XPO, where we asked passersby – mostly SMB owners – about how Internet marketing is helping them meet their business objectives. The results were varied, but the survey itself was such a success that we decided to open it up to a larger audience. So…

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Did Mac Users Decide Election ’08?

Ever wondered what computer operating system certain political parties prefer? Probably not. But Market Share by Net Applications has gone out and retrieved that data so you can enjoy a more serene slumber. Back in January, the Internet usage trend analysis company (try saying that three times fast!) compiled a map of the United States…

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The Theory of Social Media Marketing Evolution

According to a recently released study by Opinion Research Corporation for Cone, a brand marketer that counts social networking among its capabilities, nearly 60% of Americans who use social media interact with companies on social-media Web sites. This new data comes on the heels of a Vovici Corporation study on behalf of Internet Retailer that…

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Style.com Adds Juice to Apple's iPhone With Couture and More

Invitation to New York Fashion Week get lost in the mail? Ours too. But that doesn’t mean you can’t get your fishtail-train fix. Thanks to Style.com, the Spring ’09 ready-to-wear collections of Charles Nolan, Diane Von Furstenberg, Preen and 14 other designers are now available via an application made exclusively for iPhone and iPod Touch….

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Corporate Green: Customers Care Whether You're for the Environment

Within the past couple of years, customer surveys often showed that customers did not care whether a company was “green” or not. Some of the latest data from eMarketer may be revealing a new trend. In one of their surveys, the largest percentage (44%) reported that it was “very important” to them to look at…

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Gemini Division Wants You to Buy Microsoft

It seems NBC just can’t get enough of video streaming, and this past Monday, it launched a web-only TV series called Gemini Division. The sci-fi drama is to be broadcasted via the Internet over a span of 50 five-to-seven minute webisodes. Hollywood starlet Rosario Dawson stars as a cop who investigates the murder of her…

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Site of the Day: The New Dawn of the Internet as Seen on… Aurora

One interactive media company is offering web users a look into the future, or rather, one possible future. Imagine a galaxy-like desktop with different running programs grouped together like nebula. Or imagine Internet browsers that run semantic analysis on everything you’re viewing and reading. Mozilla is hosting a Labs Concept Series, inviting participants to dream…

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How Google's Ad Planner May Affect User Privacy

Hey, remember when a report from comScore caused a dip in Google’s stocks? Well, irony is a cruel maiden. This shouldn’t come as a shock: Google stepping into the web analytics industry is like a fat man flopping into a kiddie pool. OK, all jokes aside, Google’s recent announcement of Ad Planner is an interesting…

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Primer on Social Media Marketing (Part 1)

Part 1 of our Two-Part Primer on Social Media Marketing Facebook. Flickr. YouTube. Wikipedia. MySpace. Last.fm. Yahoo! Groups. Second Life. Twitter. Message boards. Wikis. Forums. Blogs! So much Internet usage nowadays revolves around these various applications, technologies, and formats. What do they have in common? They’re all a part of the Social Media phenomenon, which…

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How to Make Online Customers Trust Your E-Commerce Site

The identify theft protection company, LifeLock, took a risk with its marketing campaign: CEO Todd Davis happily revealed his social security number in a number of print ads and on the company website. The angle was that Davis was so confident about his company’s abilities that he could broadcast his personal information without negative repercussions….

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