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Posts Tagged ‘e-commerce’

Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins

“What can social network marketing do for me?” We get asked that question a lot. In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies. A few years ago there were few answers to these questions. The buzz [...]

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Web Makeover Gives GolfEtail a Boost

What a difference a Web makeover makes. Over the past year we’ve made several changes to the GolfEtail e-commerce Web site, including the addition of rotating Flash banner ads; the launch of a blog that features golf player and product news; and the introduction of The DealTeam, animated characters designed to facilitate a sense of [...]

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Poll: Best Week for E-Commerce Holiday Sales

We’ve written a lot about holiday marketing lately, and we figured it’s time to find out how other online marketers are faring in the face of the financial crunch. As we previously reported, Cyber Monday made gains this year, but according to industry analysts the highest sales of the season may not have come until [...]

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Attention E-tailers: You're in for a Bumpy Sleigh Ride

Do you hear what we hear? It’s the sound of cash registers closing as more consumers click their way into holiday debt. Whether or not we’re in a recession is still the subject of controversy, but one thing’s for sure – though the dollar is comparatively weak, Americans are starved to spend it. To be [...]

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Offline or Online, This is How You Apologize to Customers

Here’s a short personal story for you. This week, I found myself pouting whenever I checked my mailbox (you know, the real-life metal one at my residence). Where were my beloved Netflix DVDs? I also noticed a complete lack of notifications from Netflix in my inbox. Usually, they keep me updated on which DVDs they [...]

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What's in a (Domain) Name?

Nowadays, online shoppers expect companies to invest real time and money into their websites. Businesses must make sure they have covered all the basic features of a trustworthy e-commerce site. To name a few: a good About page, a reliable and easy checkout process, and indications that the company has made efforts to protect customer [...]

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Barak Obama Wants You to Vote… and Blog

Some polls show that Barak Obama is doing better than John McCain when it comes to younger voters for the 2008 presidential election. According to Newsweek: Overall, voters see Obama as the preferred agent of “change” by a margin of 51 percent to 27 percent. Younger voters, in particular, are more likely to see Obama [...]

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How Google's Ad Planner May Affect User Privacy

Hey, remember when a report from comScore caused a dip in Google’s stocks? Well, irony is a cruel maiden. This shouldn’t come as a shock: Google stepping into the web analytics industry is like a fat man flopping into a kiddie pool. OK, all jokes aside, Google’s recent announcement of Ad Planner is an interesting [...]

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Shopping Cart Abandonment on the Rise

Recently, more and more people have been exiting online purchases when they go through the payment order process. According to MarketLive, in the first quarter of 2008, consumers were a little more likely to commit shopping cart abandonment than compared to the first quarter in 2007. Since e-commerce sites in general have improved over time, [...]

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Copywriting Tip: Drop the Hyphen… Words, Unite!

You might be feeling correct whenever you write “email” by its traditional spelling “e-mail.” But did you know that many consider the hyphen to be superfluous and anachronistic? In fact, some resent the hyphen so much that they have a petition against it. Today, the more appropriate spelling of web-based terms tends to avoid hyphens [...]

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