The identify theft protection company, LifeLock, took a risk with its marketing campaign: CEO Todd Davis happily revealed his social security number in a number of print ads and on the company website. The angle was that Davis was so confident about his company’s abilities that he could broadcast his personal information without negative repercussions. [...]
Posts Tagged ‘e-commerce’
How Google Demonstrates E-Commerce Growth
Small and medium-sized businesses can learn something from the first quarter saga of Google, Inc. Despite a previous episode of preemptive panic and low expectations, Google smugly reported a profit increase of 42% compared to last year’s first quarter. Why did investors predict the worst? And how did Google bounce back? To answer the first [...]
What Does Your About Page Do for Your Site?
Every business website has one. Sometimes it is terse and purely informative, and at other times, it is a philosophical work proclaiming a company’s vision or mission statement. Whatever style you may find it, the About Us page is a vital component of any business’s site, whether or not it conducts e-commerce.
