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Posts Tagged ‘e-marketing’

The Online Marketing Cash Funnel

What is the online marketing cash funnel you ask?  Simple: low-cost online marketing solutions that help your company meet and exceed its business objectives. Though the Internet has been around for a long time, many companies are still struggling with how to take advantage of online marketing to improve their business.  For this reason, we [...]

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Interactive Marketing – Is That Really Where It's At?

It shouldn’t come as a shock that more and more marketers are taking their advertising efforts online. We’ve chronicled this shift fairly frequently, like in this post on the increase in spending in social network marketing. But just because marketers are increasing their budgets for interactive advertising, that doesn’t mean they’re making money. The good [...]

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Corporate Green: Customers Care Whether You're for the Environment

Within the past couple of years, customer surveys often showed that customers did not care whether a company was “green” or not. Some of the latest data from eMarketer may be revealing a new trend. In one of their surveys, the largest percentage (44%) reported that it was “very important” to them to look at [...]

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Visible Shops Goes Meta: The Office's Viral Marketing Campaign

In this postmodern age, almost everything is self-referential and knowingly ironic. Even in the advertising world, an approach can lead to “meta,” an ambiguous pop culture concept of self-reference. Think about selling out/merchandising jokes on The Simpsons. Or a Charlie Kaufman film with the screenwriter as the main character.

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