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Posts Tagged ‘email marketing’

Web Service Highlight: Emma

One of the main questions we get asked by our members is what sort of technology or service they should be working with. It wasn’t that long ago that you’d need an in-house development team to power your internet marketing. Now, there are so many good and reliable web services out there, that it’s entirely…

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Marketing Articles from HTI

The Online Marketing Cash Funnel

What is the online marketing cash funnel you ask?  Simple: low-cost online marketing solutions that help your company meet and exceed its business objectives. Though the Internet has been around for a long time, many companies are still struggling with how to take advantage of online marketing to improve their business.  For this reason, we…

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from HTI

The Number One Email Inhibitor

How many unread emails do you have in your in-box and what was your reason for ignoring them? Has your mother been emailing about how you don’t call enough? Are you ignoring online bills? Are you being solicited by men who need you to wire them $100,000 because they have been unjustly exiled from their…

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from HTI

Surprise! Oprah = Higher Open Rate

The results of a last-minute e-mail campaign earlier this month for client Sarabeth’s Kitchen just goes to show that send days and times are all relative. Especially when Oprah is involved. When we learned that Sarabeth’s Legendary Spreadable Fruit was featured in the current issue of O, The Oprah Magazine as one of Oprah’s Top…

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from HTI

When is the Best Time to Email?

Do you take email with your coffee? According to an AOL-sponsored survey conducted by Beta Research Corporation, almost 1 in 4 people check their email when they wake up in the morning. And nearly one-third of the respondents reported that they checked their email throughout the day, even at work. In fact, more than 70%…

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from HTI

Baby Boomers and Social Networking

Social networking has been well documented for the younger sets of online users. But what about those aged 40 or over? The baby boomer generation has the most discretionary income, which would make them the most attractive demographic for online marketing. The only problem is… we may be getting ahead of ourselves.

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from HTI

The New Wave Against Spam

In late May of 2007, the individual reputed to be the “Spam King” was arrested on charges of mail fraud, identity fraud, fraud in connection with electronic email, and money laundering. Robert Alan Soloway has been considered one of the worst of the worst spammers on the Internet. This month, Soloway plead guilty to the…

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from HTI

Email Marketing: How To Keep Your Current List Happy!

What happens when you have email subscribers who haven’t unsubscribed but who no longer open your emails…? Ralph Wilson talks about this condition, also known as ‘list fatigue’. He states, “You won’t be able to prevent list fatigue entirely, but you can slow its erosion. Keeping active readers begins with the proper attitude — yours!…

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Marketing Articles from HTI

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