MarketingSherpa has a new marketing survey, published in their Benchmark Guide 2008, that shows how Search ROI stacks up against other marketing tactics. Email marketing is still considered the best for ROI, with Search Engine Optimization and Paid Search Advertising following closely, according to the survey: Marketing Tactic Strongest Tactic Good ROI Email Marketing [...]
Here are some great tips from our friends over at MyEmma: -> Marketing to Mom? Send discounts, please. 87% of email-checking moms sign up to receive coupons, while only 6% are interested in learning more about the sender. -> Readers are more likely to open an email in the first 30 days after subscribing – [...]
July 28, 2011
Going by numbers alone, chances are that if you have an internet connection, you already care about Google+. In the past three weeks since it’s gone live, the new social media network has rocketed to over 20 million users. It’s worth noting that it got to that number much faster than the other big boys [...]
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