If you’re a regular reader of this blog, you know that we use a lot of statistics and facts to present compelling cases for all manner of arguments regarding Internet marketing. Of course, we don’t make that data up. No, we use sources such as eMarketer, MarketingProfs and other research entities that compile information that…
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Marketing Articles from HTI
The Los Angeles Times reported recently on the results of a survey conducted by the nonprofit Conference Board that says Americans are tuning in to their favorite shows on the Internet at a higher rate than ever before. The quarterly Consumer Internet Barometer showed that nearly 25% of households in the United States now view…
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Marketing Articles from HTI
According to MailChimp, a fast-growing e-mail distribution service, Gmail users were most likely to open and click on marketing e-mails. In a recent study, which eMarketer neatly compiled below, open rates varied among users of the top e-mail services, from a low of just over 20% for e-mails sent to AOL users to a high…
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Marketing Articles from HTI
“What can social network marketing do for me?” We get asked that question a lot. In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies. A few years ago there were few answers to these questions. The buzz…
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It shouldn’t come as a shock that more and more marketers are taking their advertising efforts online. We’ve chronicled this shift fairly frequently, like in this post on the increase in spending in social network marketing. But just because marketers are increasing their budgets for interactive advertising, that doesn’t mean they’re making money. The good…
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We didn’t want to do it so soon – since we just published a post about Twitter a few days ago – but we had to share with you compelling new numbers about where the microblogging phenomenon is headed. Since it’s better to cut straight to the chase, here’s what reputable sources are saying:
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The economy is still in the crapper – and now it seems the recent swine flu outbreak is gearing up to deal it another low blow – but there are signs of improvement, if only on the Internet. According to a recent study conducted by Forrester Research and Shop.org and published by eMarketer, online sales…
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We’ve written an updated post about the advantages and disadvantages of being a YouTube partner. Check it out here. There is one prevailing reason why you may want to become a YouTube Partner: to make more money. The below list of eight advantages and disadvantages should help you determine whether being a YouTube Partner will…
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Social Network Marketing Spending to Increase in 2009 Emarketer projected that Social Network Marketing spending in the USA will reach approximately $1.3 billion in 2009. On one hand, the growth for Social Network Marketing has slowed from 2008 to 2009 with the sluggishness being attributed to both the economic downturn as well as the plateau…
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from HTI
While consumers continue to cut back on spending during this economic downturn, there’s one area where we’re not so willing to concede: video games. According to eMarketer, U.S. Internet users will reduce the amount of money spent on dining out by 57% while only 35% of respondents to the survey – which was conducted by…
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