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Posts Tagged ‘emarketer’

Bridging the Internet Gap from 2000 to Today

The Judds were right – love can build a bridge! In this case, it’s a love of the Internet that’s built a bridge from the year 2000 to now. Eight years ago the USC Annenberg School Center for the Digital Future conducted a survey in which 44% of Internet users said they felt good or [...]

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Is Inbound Marketing the Dawn of a New Era?

Internet marketing company Hubspot published a blog post recently on inbound marketing – that is, marketing focused on being found by customers – and how, because of the global economic crisis, it’s starting to replace outbound (or traditional) marketing, which helps companies find customers. In fact, the folks at Hubspot have so much confidence in [...]

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MySpace to Save a Struggling Music Industry?

It’s MySpace to the rescue! Several major music companies have recently partnered with the social network to provide ad-supported streams and paid downloads to users. Perfect timing, too. Because according to this study, the industry is projected to lose more than $1 billion in revenue over the next two years. Drastic times indeed call for [...]

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Attention E-tailers: You're in for a Bumpy Sleigh Ride

Do you hear what we hear? It’s the sound of cash registers closing as more consumers click their way into holiday debt. Whether or not we’re in a recession is still the subject of controversy, but one thing’s for sure – though the dollar is comparatively weak, Americans are starved to spend it. To be [...]

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The Theory of Social Media Marketing Evolution

According to a recently released study by Opinion Research Corporation for Cone, a brand marketer that counts social networking among its capabilities, nearly 60% of Americans who use social media interact with companies on social-media Web sites. This new data comes on the heels of a Vovici Corporation study on behalf of Internet Retailer that [...]

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The Rich Don't Always Get Richer

eMarketer released an interesting study today: Apparently, the number of households in the United States with $500,000 in net worth, not including primary residences, decreased by 5% to an estimated 15.6 million in 2008. It’s the first time in six years that the number of affluent households has fallen.

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Online Video Advertising Killed the Television Commercial Star

Hear that sound? It’s eMarketer trumpeting the future of online video advertising in two new reports issued in as many days. In one report, the daily trend-analysis newsletter projects video ad spending to reach $5.8 billion by 2013, an increase of more than 1,000 percent from 2008. In another projection, eMarketer suggests that 183.3 million [...]

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Corporate Green: Customers Care Whether You're for the Environment

Within the past couple of years, customer surveys often showed that customers did not care whether a company was “green” or not. Some of the latest data from eMarketer may be revealing a new trend. In one of their surveys, the largest percentage (44%) reported that it was “very important” to them to look at [...]

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Baby Boomers and Social Networking

Social networking has been well documented for the younger sets of online users. But what about those aged 40 or over? The baby boomer generation has the most discretionary income, which would make them the most attractive demographic for online marketing. The only problem is… we may be getting ahead of ourselves.

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