Small and medium-sized businesses can learn something from the first quarter saga of Google, Inc. Despite a previous episode of preemptive panic and low expectations, Google smugly reported a profit increase of 42% compared to last year’s first quarter. Why did investors predict the worst? And how did Google bounce back? To answer the first [...]
Search engine marketing (SEM) usually involves two beloved methods, SEO (search engine optimization), and PPC (pay per click). SEO involves making your website “popular” or “worthwhile” by the search engine’s standards so that it appears sooner in search engine result pages (SERP). These types of search engine results are called “organic.” The other kind, PPC, [...]
A comprehensive Internet Marketing firm will include online advertising (such as Google AdWords) as a part of its toolkit. It remains an integral part of search engine marketing, and it is regarded as a still underused medium for advertising. Its rising popularity may also receive a boost from an unexpected source.
IDC, a global provider of marketing intelligence, recently revealed that US online users spend about twice as much time on the Internet than watching TV. Clocking in about 32.7 hours a week, American online users seem to have found their new preferred medium. Other media, such as newspapers, have adjusted to the ever increasing influence [...]
If you’re a client of ours you know that our philosophy is Find what works and make it work better. Measure everything. Be logical. Here’s a great article about ROI and how marketers don’t measure what they should be measuring. That’s exactly why our monthly reports are so key to our approach. Set up a [...]
Another great little article i just had to share. When you’re figuring out your marketing you have to take into consideration how your different forms of marketing and channels for sales interact. Because despite what you might think they do. eMarketer.com – Are Retail Sites Driving Consumers to Stores?: Consumers are driving themselves to stores. [...]
July 28, 2011
Going by numbers alone, chances are that if you have an internet connection, you already care about Google+. In the past three weeks since it’s gone live, the new social media network has rocketed to over 20 million users. It’s worth noting that it got to that number much faster than the other big boys [...]
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