Within the past couple of years, customer surveys often showed that customers did not care whether a company was “green” or not. Some of the latest data from eMarketer may be revealing a new trend. In one of their surveys, the largest percentage (44%) reported that it was “very important” to them to look at…
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As discussed before, greener business practices are possible at any office. And we know that Internet Marketing is a powerful alternative to traditional marketing practices such as posted solicitations, or as known by consumers “junk mail.”
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Considering how much energy computers can use up, it’s surprising to see how using the Internet can have an environmental benefit to it. Yet, there is a great deal of evidence to support that it does. The most obvious upside is that the Internet saves paper. Much has already been commented on the extreme waste…
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from HTI
Over the weekend, millions of web users noticed a change to Google’s homepage on Saturday, March 29. For the entire day, Google’s homepage was awash in black, a complete turnaround from their famously simple white background. It turned out that Google was making a “gesture” in dedication to Earth Hour, a global conservation project. However,…
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