Within the past couple of years, customer surveys often showed that customers did not care whether a company was “green” or not. Some of the latest data from eMarketer may be revealing a new trend. In one of their surveys, the largest percentage (44%) reported that it was “very important” to them to look at [...]
Posts Tagged ‘ethics’
Internet (and Green) Marketing Lessons from Wal-Mart PR Stunts
As the largest private employer in the world and the most popular grocery retailer in the nation, Wal-Mart’s success was nothing to sneeze at. In recent years, however, the corporation hit several snafus due to higher volumes of bad publicity. The makeover of Wal-Mart has been underway for several years as a response to a [...]
The New Wave Against Spam
In late May of 2007, the individual reputed to be the “Spam King” was arrested on charges of mail fraud, identity fraud, fraud in connection with electronic email, and money laundering. Robert Alan Soloway has been considered one of the worst of the worst spammers on the Internet. This month, Soloway plead guilty to the [...]
Don't Commit These 5 SEO Sins
Because of the long and hard nature of building up SEO for a website, some developers may feel the temptation to cheat a little. Sure, a shortcut here and there may be forgivable, but a few SEO tricks may not only just backfire on you–they can get you into legal hot water. Below is a [...]
Web 2.0 Product Review Marketing
One common form of Web 2.0 marketing is publishing users’ product reviews. Amazon.com is one of the largest sites that practices this marketing technique. Not only are readers’ reviews published on the product page, but visitors who read the reviews may rate the review as helpful or unhelpful. And thus, a ranking system is born [...]
