Within the past couple of years, customer surveys often showed that customers did not care whether a company was “green” or not. Some of the latest data from eMarketer may be revealing a new trend. In one of their surveys, the largest percentage (44%) reported that it was “very important” to them to look at…
Posts Tagged ‘green marketing’
Final Tips on Green Practices from Visible Shops
Now that April is over, Visible Shops would like to tell you: Don’t leave Earth Month behind. Once a year, many organizations pay lip service alongside those that are earnest in reducing their impact on the environment. Don’t be like the former businesses – try to take away what you learned from Earth Month and…
Positive Sustainable Marketing for Not-So-Green Products
As discussed before, greener business practices are possible at any office. And we know that Internet Marketing is a powerful alternative to traditional marketing practices such as posted solicitations, or as known by consumers “junk mail.”
Internet (and Green) Marketing Lessons from Wal-Mart PR Stunts
As the largest private employer in the world and the most popular grocery retailer in the nation, Wal-Mart’s success was nothing to sneeze at. In recent years, however, the corporation hit several snafus due to higher volumes of bad publicity. The makeover of Wal-Mart has been underway for several years as a response to a…
Visible Shops Wishes You a Happy Earth Day
Is your day a little greener this morning? Have you noticed the spring flowers sprouting out of the ground or blossoms flourishing on tree branches? No? Have you been bombarded by media and marketing images celebrating Earth Day? Probably.
