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Posts Tagged ‘how to’

10 Facts You Should Know About Online Generations

Wheelchairs, Diapers and the Ever-Expanding Internet A very good friend of mine in his 60’s had been working in marketing for over 40 years for a very large multi-national corporation. Though some might think it impossible to work in the 21st century without a computer, my friend never even turned one on until a few [...]

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8 Advantages and Disadvantages of being a YouTube Partner

We’ve written an updated post about the advantages and disadvantages of being a YouTube partner. Check it out here. There is one prevailing reason why you may want to become a YouTube Partner: to make more money. The below list of eight advantages and disadvantages should help you determine whether being a YouTube Partner will [...]

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Social Networking and Your Commander-in-Chief, Barack Obama

Social Networking and Your Commander-in-Chief, Barack Obama Perhaps we can turn to one of the most famous men in the world to educate us about the merits of Social Networking and business: Barack Obama. Obama’s campaign was able to market its brand through Social Networking to gain a sizable and distinct advantage over its political [...]

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VisibleU News

Internet Users Choose Games Over Gourmet

While consumers continue to cut back on spending during this economic downturn, there’s one area where we’re not so willing to concede: video games. According to eMarketer, U.S. Internet users will reduce the amount of money spent on dining out by 57% while only 35% of respondents to the survey – which was conducted by [...]

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Whitepaper on E-mail Marketing for SMBs Now Available

It’s no surprise that more and more companies are turning to the Internet to get the word out about their services. Tough economic times have taken its toll on small- and medium-sized businesses, forcing them to make more informed, cost-effective decisions regarding their marketing efforts. Kelsey Group, a Princeton, N.J., local search and directory research [...]

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The Theory of Social Media Marketing Evolution

According to a recently released study by Opinion Research Corporation for Cone, a brand marketer that counts social networking among its capabilities, nearly 60% of Americans who use social media interact with companies on social-media Web sites. This new data comes on the heels of a Vovici Corporation study on behalf of Internet Retailer that [...]

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Is Your Blog Going for the Gold?

A few weeks ago, we posted an article on the benefits of being honest in social-media marketing. It’s a hot topic – the latter more than the former – for many companies contemplating how to further harness the power of the Internet in a valuable yet cost-effective way. We agree with many industry analysts that [...]

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Online Video Advertising Killed the Television Commercial Star

Hear that sound? It’s eMarketer trumpeting the future of online video advertising in two new reports issued in as many days. In one report, the daily trend-analysis newsletter projects video ad spending to reach $5.8 billion by 2013, an increase of more than 1,000 percent from 2008. In another projection, eMarketer suggests that 183.3 million [...]

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Can’t Run With the Big Blogs? That’s OK – There’s Still Room on the Porch

Directing traffic to your blog is like trying to unload tix to an Avril Lavigne concert when the New Kids are performing next door. It’s a formidable task – but it can be done. Considering, though, that 175,000 new blogs a day are added to the estimated 213 million (and counting) existing English-language blogs already [...]

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