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Posts Tagged ‘humor’

What Happens When Your Future Boss Finds You Online?

Sometimes you get fired. Before you get hired. That’s the subject of a recent article on CNN.com, titled “How social media can hurt your career.” In it, gory details of how job seekers ruin their chances of gainful employment by prematurely posting unflattering status updates and sending Tweets that have led to rescinded job offers,…

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Welcome To An Award-Winning Viral Campaign!

There have been many famous primates in entertainment over the years: Mighty Joe Young, King Kong, and George W. Bush. Curious George also enjoyed a number of years in the limelight and made a recent 2006 appearance  starring in his very own film… but all of these primates have been outshone. Welcome to the age…

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Standing Up For What You Believe In

Many Americans were surprised that pastor Rick Warren was going to deliver president Obama’s invocation on Inauguration Day, January 20th, 2009. When Senior Rabbi Sharon Kleinbaum of CBST (Congregation Beth Simchat Torah, New York City’s Synagogue for Gay, Lesbian, Bisexual and Transgender Jews) came to us with the idea of having an alternative invocation video,…

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The Effective Use of Humor in Viral Campaigns

Quickly, say aloud the first viral campaign that comes to your mind when reading this. Go! Do you have one in mind? If so, which one did you think of and why? Many successful viral campaigns are able to use effective placement and targeted humor to drive consumers to disseminate their work for them. One…

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A Little Holiday Gratitude Can Go a Long Way

UPDATED:  WE thought we should add our own holiday greeting email for you to see: Internet marketing at holiday time isn’t just about percentages off and free-shipping coupon codes. Sometimes (biiiiig emphasis on sometimes), customers are content with a greeting that simply shows a measure of gratitude for their loyalty. Take a look at our…

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4 Strategies to Spin a Better Web(inar)

It’s taken a couple years, but the webinar has finally taken off. How do we know? Have a look at our inbox – it’s full of invitations for this, that and the other one. While we don’t have time to attend every session (we’re too busy blogging), we’ve seen plenty of marketing-based sessions to offer…

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BlahGirls.com: ‘South Park’ Meets Perez Hilton

Reviews are in for entertainer-turned-Silicon Valley figurehead Ashton Kutcher’s latest pet project, BlahGirls.com, the new social-networking site targeting teen girls. David Hauslaib’s Jossip said, “Further proving the theory that most people successful in traditional media are like monkeys faced with calculus when it comes to the Internet, Ashton Kutcher, actor and reality show producer, and…

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Visible Shops Wishes You a Happy Earth Day

Is your day a little greener this morning? Have you noticed the spring flowers sprouting out of the ground or blossoms flourishing on tree branches? No? Have you been bombarded by media and marketing images celebrating Earth Day? Probably.

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Perfecting The Pitch

PR expert Benjamin Lewis has a new book entitled Perfecting the Pitch. He says, “Roll up your sleeves and earn the journalists’ trust. The easier you can make their job, the better it will be for you.” Lewis offers 10 secrets & pointers: 1. Be persistent, not a pest. 2. Make an exclusive offer they…

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