It shouldn’t come as a shock that more and more marketers are taking their advertising efforts online. We’ve chronicled this shift fairly frequently, like in this post on the increase in spending in social network marketing. But just because marketers are increasing their budgets for interactive advertising, that doesn’t mean they’re making money. The good [...]
Posts Tagged ‘interactive advertising’
Is Nesquik King of the Interactive Advertisement?
If you have a craving for chocolate milk, it’s no coincidence. It seems Nesquik – the drink that “you can’t drink slow if it’s Quik” – is spending super major, buku bucks to ramp up its interactive and multimedia advertising. Nesquik’s adoption of interactive media isn’t new, however. The brand’s been shakin’ things up for [...]
