What a difference a Web makeover makes. Over the past year we’ve made several changes to the GolfEtail e-commerce Web site, including the addition of rotating Flash banner ads; the launch of a blog that features golf player and product news; and the introduction of The DealTeam, animated characters designed to facilitate a sense of…
Posts Tagged ‘keywords’
Think You Can Pull a Fast One on Google?
Think again. Google founders Larry and Sergey (we’re not really on a first-name basis with these guys, but we’d like to be) are always a step ahead. At least that’s what Dharmesh Shah argues in an article on search engine optimization at MarketingProfs.com.
Announcing the Launch of RJWestmore.com!
Visible Shops is excited to announce the launch of a new site for our client RJWestmore Corporation! We’ve created and managed RJW’s online product, an e-learning solution for office building managers and owners who are required by law to provide emergency preparedness training to occupants. Earlier this year, we decided to revamp the marketing site…
SEO Tip: Start From the Drawing Board
One common mistake of online marketing is that the “SEO Experts” and “SEO Specialists” are brought in too late into the process. Instead of thinking of search engine optimization as something you tweak, how about considering it as something you build? What about the SEO Architects? And who would the SEO Architects be? They would…
Battle of the SEM Tools: SEO or PPC?
Search engine marketing (SEM) usually involves two beloved methods, SEO (search engine optimization), and PPC (pay per click). SEO involves making your website “popular” or “worthwhile” by the search engine’s standards so that it appears sooner in search engine result pages (SERP). These types of search engine results are called “organic.” The other kind, PPC,…
How Keyword Placement in Your Content Influences Search Engines
How often and how well you place keywords in your content will have have great effect on search engine spiders. You should afford some finesse in the writing; you don’t want to repeat your keywords in a clunky fashion, or it could deter users from actually reading your content. However, here are a few guidelines…
Don't Commit These 5 SEO Sins
Because of the long and hard nature of building up SEO for a website, some developers may feel the temptation to cheat a little. Sure, a shortcut here and there may be forgivable, but a few SEO tricks may not only just backfire on you–they can get you into legal hot water. Below is a…
