What a difference a Web makeover makes. Over the past year we’ve made several changes to the GolfEtail e-commerce Web site, including the addition of rotating Flash banner ads; the launch of a blog that features golf player and product news; and the introduction of The DealTeam, animated characters designed to facilitate a sense of…
Posts Tagged ‘makeover’
Internet (and Green) Marketing Lessons from Wal-Mart PR Stunts
As the largest private employer in the world and the most popular grocery retailer in the nation, Wal-Mart’s success was nothing to sneeze at. In recent years, however, the corporation hit several snafus due to higher volumes of bad publicity. The makeover of Wal-Mart has been underway for several years as a response to a…
How to get searchers to click on your site
How do you get searchers to click on your site rather than those from your competitors…? Simple! Improve your snippets with a meta description makeover. Raj Krishnan, part of Google’s Webmaster Central, writes, “The quality of your snippet — the short text preview we display for each web result — can have a direct impact…
