What is the online marketing cash funnel you ask? Simple: low-cost online marketing solutions that help your company meet and exceed its business objectives. Though the Internet has been around for a long time, many companies are still struggling with how to take advantage of online marketing to improve their business. For this reason, we…
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from HTI
How many unread emails do you have in your in-box and what was your reason for ignoring them? Has your mother been emailing about how you don’t call enough? Are you ignoring online bills? Are you being solicited by men who need you to wire them $100,000 because they have been unjustly exiled from their…
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There have been many famous primates in entertainment over the years: Mighty Joe Young, King Kong, and George W. Bush. Curious George also enjoyed a number of years in the limelight and made a recent 2006 appearance starring in his very own film… but all of these primates have been outshone. Welcome to the age…
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from HTI
Many online marketing companies want to know the numbers: what are the B2C (business to consumer) online marketing BEST practices to generate the greatest possible ROI? Well look no further as we have numbers for your digestion. According to a year-end survey by marketingsherpa, B2C marketers responded that house email, SEO and paid search earned…
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from HTI
So you’ve been a good little marketer. You don’t purchase or rent emails. You target opt-in only folks for your promotional emails. But your conversion rates could be better. There aren’t as many clickthroughs. What’s going on? A couple of months ago, we pointed out a problem of recipients trashing newsletters that they signed up…
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PR expert Benjamin Lewis has a new book entitled Perfecting the Pitch. He says, “Roll up your sleeves and earn the journalists’ trust. The easier you can make their job, the better it will be for you.” Lewis offers 10 secrets & pointers: 1. Be persistent, not a pest. 2. Make an exclusive offer they…
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Marketing Articles from HTI
MarketingSherpa has a new marketing survey, published in their Benchmark Guide 2008, that shows how Search ROI stacks up against other marketing tactics. Email marketing is still considered the best for ROI, with Search Engine Optimization and Paid Search Advertising following closely, according to the survey: Marketing Tactic Strongest Tactic Good ROI Email Marketing …
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Marketing Articles from HTI
According to MarketingSherpa, viral marketing is getting hotter all the time – but those who are new to viral marketing are less likely to conduct a viral campaign in 2007 than their more experienced competitors. MarketingSherpa states, “There’s a chasm in viral marketing — an experience chasm. It gives anyone with viral experience a significant…
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Marketing Articles from HTI
