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Posts Tagged ‘Networking’

Marketing a Small Business on a Tight Budget

It’s been a rough year for everyone in this economy, but business must go on. For people with a small business, that may mean finding a way to reach new customers, with a minimal marketing investment. So if you find yourself looking for way to grow your customer base on a tight budget, don’t despair [...]

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Marketing Articles

Is Social Networking Separated by Social Class?

That’s what a new Nielsen Claritas study suggests. The study says that there are class differences among users of social networks – particularly Facebook and MySpace. Wealthier people are 25% more likely to use the former, while the less affluent are 37% more likely to cling to the latter. More specifically, the research found that [...]

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Marketing Articles

What Happens When Your Future Boss Finds You Online?

Sometimes you get fired. Before you get hired. That’s the subject of a recent article on CNN.com, titled “How social media can hurt your career.” In it, gory details of how job seekers ruin their chances of gainful employment by prematurely posting unflattering status updates and sending Tweets that have led to rescinded job offers, [...]

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Marketing Articles

Are You an Annoying Facebooker?

For all the wonderment that comes from Facebook – we’re hooked on FarmVille! – there are even more annoying aspects to the popular social networking site. Like all the app requests you receive on a daily basis. Virtual chug, anyone? But for all of Facebook’s idiosyncrasies, none are more annoying than the people who use [...]

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Social Network Marketing Is About Brand Building, Not Bringin' in the Benjamins

“What can social network marketing do for me?” We get asked that question a lot. In fact, as early as last week, during our social media seminar, we were asked why social networking is important and how it can help individual companies. A few years ago there were few answers to these questions. The buzz [...]

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Why Isn't Anyone 'Flock'ing?

As of July 2009, Mozilla’s Firefox accounted for nearly 23% of all browser usage – making it the second most popular Web browser worldwide behind Microsoft’s many versions of Internet Explorer, which claim 68% of the browser-usage pie. While these two browsers are the most popular, there are several others – including Opera, Chrome and [...]

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The Social Networking Divide – Pick a Side!

As social media solidifies its presence in our lives – and in some cases, takes over – a growing faction of society is dissenting. Their concern is valid – Facebook and other sites like it make public too much personal information. But how much is too much, and isn’t that relative? On this video from [...]

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Are You in the Loopt?

When Serena van der Woodsen asked on-again-off-again beau Dan Humphrey how he found her at The Oak Room on the season finale of “Gossip Girl,” he replied that he Loopt her. Now, we’re savvy enough to know that his choice of verb wasn’t part of GG’s growing database of original vocabulary, but we’ll admit that [...]

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Study Shows Demographic Differences in Internet Marketing Priorities

A recent poll on LinkedIn, published by freelance marketing advisor Carlos Redlich, revealed some rather interesting results. In an attempt to narrow the focus of an e-book he’s preparing, Redlich asked members of the professional networking site to answer the question “What Are Your Biggest Questions On Internet Marketing?” They had five categories from which [...]

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