Email is still one of the best ways to reach and maintain relationships with customers. Let’s say, though, that after growing a big enough mailing list, you’re noticing a lower open rate. What if your emails were being sent to the spam bin? Egads, are you considered a spammer?!
Posts Tagged ‘newsletter’
Visible Shops Goes Meta: The Office's Viral Marketing Campaign
In this postmodern age, almost everything is self-referential and knowingly ironic. Even in the advertising world, an approach can lead to “meta,” an ambiguous pop culture concept of self-reference. Think about selling out/merchandising jokes on The Simpsons. Or a Charlie Kaufman film with the screenwriter as the main character.
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Why Internet Marketing is Good for the Environment
Considering how much energy computers can use up, it’s surprising to see how using the Internet can have an environmental benefit to it. Yet, there is a great deal of evidence to support that it does. The most obvious upside is that the Internet saves paper. Much has already been commented on the extreme waste [...]
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Visible Shops Announces April to Be "Earth Month"
Over the weekend, millions of web users noticed a change to Google’s homepage on Saturday, March 29. For the entire day, Google’s homepage was awash in black, a complete turnaround from their famously simple white background. It turned out that Google was making a “gesture” in dedication to Earth Hour, a global conservation project. However, [...]
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Email Marketing: How To Keep Your Current List Happy!
What happens when you have email subscribers who haven’t unsubscribed but who no longer open your emails…? Ralph Wilson talks about this condition, also known as ‘list fatigue’. He states, “You won’t be able to prevent list fatigue entirely, but you can slow its erosion. Keeping active readers begins with the proper attitude — yours! [...]
Email Marketing Reigns Supreme
Here’s some great info on email from our friends over at Emma: email : Webview: If you’re talking with prospective clients about your email marketing efforts, let the numbers speak for you. In their 2007 report, eROI found that agency clients’ emails perform better than in-house efforts across the board, with half the bounces, more [...]
Website Design: It's not the Mona Lisa
This is something we deal with a lot: getting a design just right for both the client and the objective for the site. Well, we just wanted to take a moment and give you our design advice in a nutshell: Hire someone you trust, and trust them. It’s not the Mona Lisa so don’t stare [...]
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This is the place to get the latest word coming out of the staff here at VisibleU.
We blog about general marketing topics, upcoming events and specials and whatever else is on our mind. We’re always thinking about stuff.
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