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Posts Tagged ‘online advertising’

Survey Says More People Watching TV Online Than Ever Before

The Los Angeles Times reported recently on the results of a survey conducted by the nonprofit Conference Board that says Americans are tuning in to their favorite shows on the Internet at a higher rate than ever before. The quarterly Consumer Internet Barometer showed that nearly 25% of households in the United States now view [...]

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Marketing Articles

Is YouTube Destined for the Dot-Com Graveyard?

In a post we published a few weeks ago called “How Long Will Your Free Content Ride Last,” we commented on blogger John Falls’ position that free content on the Internet can only last so long. It seems that Falls was on to something with his post entitled “The Economy of Free is Stupid,” posted [...]

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Is Nesquik King of the Interactive Advertisement?

If you have a craving for chocolate milk, it’s no coincidence. It seems Nesquik – the drink that “you can’t drink slow if it’s Quik” – is spending super major, buku bucks to ramp up its interactive and multimedia advertising. Nesquik’s adoption of interactive media isn’t new, however. The brand’s been shakin’ things up for [...]

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The Best and Worst Online B2C Practices to Boost ROI in 2009

Many online marketing companies want to know the numbers: what are the B2C (business to consumer) online marketing BEST practices to generate the greatest possible ROI? Well look no further as we have numbers for your digestion. According to a year-end survey by marketingsherpa, B2C marketers responded that house email, SEO and paid search earned [...]

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Online Video Advertising Killed the Television Commercial Star

Hear that sound? It’s eMarketer trumpeting the future of online video advertising in two new reports issued in as many days. In one report, the daily trend-analysis newsletter projects video ad spending to reach $5.8 billion by 2013, an increase of more than 1,000 percent from 2008. In another projection, eMarketer suggests that 183.3 million [...]

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Battle of the SEM Tools: SEO or PPC?

Search engine marketing (SEM) usually involves two beloved methods, SEO (search engine optimization), and PPC (pay per click). SEO involves making your website “popular” or “worthwhile” by the search engine’s standards so that it appears sooner in search engine result pages (SERP). These types of search engine results are called “organic.” The other kind, PPC, [...]

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Internet Advertising Revenues Continue Apace

A comprehensive Internet Marketing firm will include online advertising (such as Google AdWords) as a part of its toolkit. It remains an integral part of search engine marketing, and it is regarded as a still underused medium for advertising. Its rising popularity may also receive a boost from an unexpected source.

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New Lesson: Save Those TV Spot Dollars for Internet Ads

IDC, a global provider of marketing intelligence, recently revealed that US online users spend about twice as much time on the Internet than watching TV. Clocking in about 32.7 hours a week, American online users seem to have found their new preferred medium. Other media, such as newspapers, have adjusted to the ever increasing influence [...]

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