Good morning. So I realized, I probably won’t be posting before you have your morning coffee – so let’s think about this series as an occasional list of articles I liked during my morning coffee. Articles you can read during your mid-morning break. First, a note on the Associated Press: They stink. Today’s articles cover…
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I’m starting an experiment here, so let me know what you think. Each morning I read the New York Times and other news sources (the ones that have apps that download the articles to my phone for offline viewing) on my iPhone on the way to work (on the subway – not while driving!). I…
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In a recent “Get to the Po!nt” article from MarketingProfs, Rick Sloboda of Webcopyplus talks about how companies shouldn’t let good marketing copy go to waste. Getting it just right the first time around costs time, money and effort, and by repurposing that content for use in other areas he argues that you’ll not only…
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Many online marketing companies want to know the numbers: what are the B2C (business to consumer) online marketing BEST practices to generate the greatest possible ROI? Well look no further as we have numbers for your digestion. According to a year-end survey by marketingsherpa, B2C marketers responded that house email, SEO and paid search earned…
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Visible Shops is excited to announce the launch of a new site for our client RJWestmore Corporation! We’ve created and managed RJW’s online product, an e-learning solution for office building managers and owners who are required by law to provide emergency preparedness training to occupants. Earlier this year, we decided to revamp the marketing site…
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Within the past couple of years, customer surveys often showed that customers did not care whether a company was “green” or not. Some of the latest data from eMarketer may be revealing a new trend. In one of their surveys, the largest percentage (44%) reported that it was “very important” to them to look at…
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Some polls show that Barak Obama is doing better than John McCain when it comes to younger voters for the 2008 presidential election. According to Newsweek: Overall, voters see Obama as the preferred agent of “change” by a margin of 51 percent to 27 percent. Younger voters, in particular, are more likely to see Obama…
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Sometimes, so-called “controversies” are overblown by the media. The topic of online privacy on social networks, however, is not one of those cases. Here’s a personal vignette to share: just this week, I found a friend request from someone I have already friended. It was a curious thing, and then I scrolled down to see…
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This is Part 2 of our Primer on Social Media Marketing – How to Get Started. With the first step in our primer, we have established what Social Media is, and all the forms it may take on the Internet. Now, we’ll take you through some pointers on how social media marketing is implemented. As…
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In late May of 2007, the individual reputed to be the “Spam King” was arrested on charges of mail fraud, identity fraud, fraud in connection with electronic email, and money laundering. Robert Alan Soloway has been considered one of the worst of the worst spammers on the Internet. This month, Soloway plead guilty to the…
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