Many online marketing companies want to know the numbers: what are the B2C (business to consumer) online marketing BEST practices to generate the greatest possible ROI? Well look no further as we have numbers for your digestion. According to a year-end survey by marketingsherpa, B2C marketers responded that house email, SEO and paid search earned [...]
Posts Tagged ‘paid search’
A Usurper to the Google Throne?
For some time now, Microsoft has been making hints and/or threats about providing really serious competition for Google’s search engine. Its recent failed merger with Yahoo!, however, seemed to dull their prospects. But they’re bouncing back in unexpected ways.
How Search ROI Stacks Up Against Other Tactics
MarketingSherpa has a new marketing survey, published in their Benchmark Guide 2008, that shows how Search ROI stacks up against other marketing tactics. Email marketing is still considered the best for ROI, with Search Engine Optimization and Paid Search Advertising following closely, according to the survey: Marketing Tactic Strongest Tactic Good ROI Email Marketing [...]
