What is the online marketing cash funnel you ask? Simple: low-cost online marketing solutions that help your company meet and exceed its business objectives. Though the Internet has been around for a long time, many companies are still struggling with how to take advantage of online marketing to improve their business. For this reason, we [...]
Search engine marketing (SEM) usually involves two beloved methods, SEO (search engine optimization), and PPC (pay per click). SEO involves making your website “popular” or “worthwhile” by the search engine’s standards so that it appears sooner in search engine result pages (SERP). These types of search engine results are called “organic.” The other kind, PPC, [...]
Just wanted to give a quick rundown of our experience at the NY XPO for Business at the Javits center last Wednesday. In short: it was great. We’ve made a lot of great contacts, found some promising vendors, and lots of prospects, as well as some that are already practically clients. This is an odd [...]
MarketingSherpa has a new marketing survey, published in their Benchmark Guide 2008, that shows how Search ROI stacks up against other marketing tactics. Email marketing is still considered the best for ROI, with Search Engine Optimization and Paid Search Advertising following closely, according to the survey: Marketing Tactic Strongest Tactic Good ROI Email Marketing [...]
Day Parting, first offered by Mirago (a 3rd party program) in late 2003, allows advertisers to select the time of day, and the time of the week or month when their listings are displayed. This means that a B2B company who does not want its ads accessible in the evenings or weekends, because it has [...]
July 28, 2011
Going by numbers alone, chances are that if you have an internet connection, you already care about Google+. In the past three weeks since it’s gone live, the new social media network has rocketed to over 20 million users. It’s worth noting that it got to that number much faster than the other big boys [...]
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